GlaxoSmithKline Consumer Healthcare, which is preparing for a June 15th launch of diet pill alli (low-dose Xenical), has released the first two television commercials of what is ultimately expected to be a $100 million plus first-year blitz for the first FDA-approved over-the-counter diet drug.

Both of the first two commercials can be viewed by those who have missed them on television via the video sharing website YouTube.

The first commercial, which takes a shot at alli's direct competitors -- the many unapproved supplements and herbs sold as miracle weight-loss aids -- simply urges viewers to "join the alli revolution" and can be viewed at first Glaxo TV commercial.

The second commercial, which asks whether "you are ready to challenge yourself" and "ready to partner with the only FDA-approved over-the-counter weight-loss product" -- challenges viewers "are you ready for alli?" and can be viewed at second Glaxo TV commercial.

These first two commercials -- part of the prelaunch educational campaign for the diet pill that Glaxo agreed to at the insistence of the FDA -- are very slick and are designed to push people to Glaxo's internet website, myalli.com, which is expected to play a major role in the company's marketing efforts.